Sip and Savor successfully concluded its participation at SIAL Canada 2026, held in Montréal from April 29 to May 1, confirming strong interest from industry professionals in European deli meats and the campaign’s activities.
Throughout the three-day event, visitors stopped by the stand to taste the products promoted by the campaign and learn more about the values, quality standards and cultural heritage behind European deli meats. The fair also represented an important opportunity to strengthen relationships with importers, distributors, retailers and foodservice professionals through numerous B2B meetings held during the event.
Recognized as one of North America’s leading agri-food trade fairs, SIAL Canada gathered more than 800 exhibitors and over 20,000 professionals from around the world in Montréal.
The positive response received during the event further confirms the growing interest of the Canadian market in authentic European products and reinforces the role of Sip and Savor as a platform for education, promotion and professional engagement across North America.
