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Sip and Savor launches new seasonal pairing ideas with the perfect picnic menu

22 May 2026
A s outdoor dining season begins across North America, Sip and Savor: Pairing European Wines and Deli Meats invites consumers to discover a new selection of picnic-inspired recipes and pairings.…

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Strong Interest at SIAL Canada 2026

6 May 2026
S ip and Savor successfully concluded its participation at SIAL Canada 2026, held in Montréal from April 29 to May 1, confirming strong interest from industry professionals in European deli…

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European Wines and Deli Meats Return to the Spotlight in North America

1 April 2026
F ollowing a successful first year of activities across the United States and Canada, Sip and Savor: Pairing European Wines and Deli Meats enters its second year with an expanded…

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Enjoy the World of Cooked Salumi

5 March 2026
C hef David Rocco explores the variety and versatility of Italian cooked salumi, sharing practical serving ideas and culinary inspiration for different occasions.

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Exploring the Tradition of Cured Deli Meats

5 March 2026
I talian-Canadian chef David Rocco introduces the heritage and craftsmanship behind traditional Italian cured salumi, highlighting their production methods, distinctive flavors and pairing potential.

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Discover the Identity of Roero DOCG Wines

5 March 2026
R enowned wine expert John Szabo guides viewers through the Roero territory, exploring its grape varieties and the distinctive styles that define this historic Piedmontese wine region.

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Sip and Savor Completes its First Year in North America

27 February 2026
O ne year after its official launch in North America, Sip and Savor: Pairing European Wines and Deli Meats marks the successful completion of its first year of activities across…

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The campaign Launches Its Webinar Series in Canada

20 February 2026
S ip and Savor brings its edutainment webinar series to Canada with three engaging sessions dedicated to Roero DOCG wines and Italian salumi. The first webinar, focused on Roero DOCG…

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Sip and Savor Releases a New Series of Short Videos Showcasing European Excellence

20 January 2026
S ip and Savor” expands its digital storytelling with the launch of ten short videos designed to bring North American audiences closer to the heritage, expertise and contemporary appeal of…

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Sip and Savor launches its first Christmas Menu: a curated pairing experience celebrating European wines and deli meats

4 December 2025
S ip and Savor unveils its first Christmas Menu, a festive collection of food and wine pairings dedicated to showcasing the natural harmony between Roero DOCG wines and Europe’s finest…

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Download the new Sip and Savor Authenticity Guide and discover the 5 steps to recognise original European products

24 November 2025
S ip and Savor has released a new guide designed to help consumers, professionals, and enthusiasts navigate the world of European quality. It offers practical support to understand why choosing…

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Sip and Savor brings Roero wines and Italian deli meats to Canada this October

14 October 2025
T his October, Sip and Savor: Pairing European Wines and Deli Meats brings a month-long program of events, tastings, and masterclasses to Montréal, Toronto, and Québec City. The campaign, co-funded…

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Sip and Savor launches new seasonal pairing ideas with the perfect picnic menu
Consumers
22 May 2026
Sip and Savor launches new seasonal pairing ideas with the perfect picnic menu
Strong Interest at SIAL Canada 2026
Consumers, Operators
6 May 2026
Strong Interest at SIAL Canada 2026
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.