In the heart of Piedmont, between Langhe and Monferrato, lies the Roero region. Located on the left bank of the Tanaro River, this area boasts a strong identity, rich biodiversity and a long winemaking history.
This is where the Consorzio Tutela Roero was established and operates, a young organization with deep roots in a centuries-old tradition, bringing together over 250 members, including winegrowers and producers.
Founded in 2014, the Consortium represents the entire territory, which is now a UNESCO World Heritage Site. With an annual production of over 8.3 million bottles, 60% of which is exported, Roero is an ambassador of quality, elegance and authenticity.
Its logo – a ladybug with three stylized wheels – captures the essence of the region: the biodiversity of its hills, the harmonious alternation of vineyards, orchards, woods and gardens, and the rich history of an area inhabited by various civilizations since Etruscan times.
Roero’s landscape, marked by gentle hills and the famous “rocche” (unique geological formations creating canyon-like ridges), tells a millennia-old story. Its origins date back to an ancient seabed, and the predominantly sandy-marine soils impart a unique finesse and minerality to the grapes. The lack of water resources and wide temperature variations contribute to an ideal microclimate for viticulture.
