Consumers

S ip and Savor successfully concluded its participation at SIAL Canada 2026, held in Montréal from April 29 to May 1, confirming strong interest from industry professionals in European deli meats and the campaign’s activities. Throughout the three-day event, visitors stopped by the stand to taste the products promoted by the campaign and learn more…

F ollowing a successful first year of activities across the United States and Canada, Sip and Savor: Pairing European Wines and Deli Meats enters its second year with an expanded program of initiatives designed to further strengthen awareness and appreciation of Roero DOCG wines and European deli meats in North America. Building on the strong…

O ne year after its official launch in North America, Sip and Savor: Pairing European Wines and Deli Meats marks the successful completion of its first year of activities across the United States and Canada, consolidating its position as a dynamic educational and promotional platform. Throughout its first year, the EU co-funded campaign implemented a…

S ip and Savor has released a new guide designed to help consumers, professionals, and enthusiasts navigate the world of European quality. It offers practical support to understand why choosing certified products matters and how to correctly identify authentic wines and deli meats. The guide is free to download here.

T his October, Sip and Savor: Pairing European Wines and Deli Meats brings a month-long program of events, tastings, and masterclasses to Montréal, Toronto, and Québec City. The campaign, co-funded by the European Union, will showcase the elegance of Roero DOCG wines and the rich tradition of Italian deli meats through exclusive press events, consumer…

F rom September 16 to 19, 2025, a group of four Canadian journalists will take part in the first Sip and Savor initiative dedicated to the Canadian market: an exclusive press tour in the Roero region, designed to showcase the excellence of European wine and deli meats. Over four days, participants will explore Roero’s…

T he three-year EU-funded campaign Sip and Savor: Pairing European Wines and Deli Meat has officially launched, bringing the excellence of European food and wine to North America. Through a rich calendar of events, tastings, masterclasses, and digital content, the campaign promotes the values of quality, sustainability, and culture embodied by Roero DOCG wines and…