Aa wide selection of Roero DOCG wines was presented to wine professionals attending TEXSOM 2026 Trade Tasting & Exhibition, one of North America’s leading conferences dedicated to wine education.
Through a masterclass, guided tastings and a dedicated exhibition space, participants had the opportunity to explore the diversity, identity and distinctive character of the Roero DOCG appellation. The tasting experience was supported by chef, sommelier and wine educator Dana Beninati, who guided visitors through the wines and shared insights into the distinctive characteristics of the appellation.
The event offered an important opportunity to strengthen awareness of Roero DOCG among US wine professionals and reinforce its presence in a strategic market for European quality wines.
