The campaign brings its educational journey online with a three-part webinar series now available on demand on YouTube (@SipandSavoreu).
Designed for food and wine professionals as well as curious consumers, the series combines education and entertainment to explore Roero DOCG wines and Italian salumi through culture, quality and practical inspiration. The webinars highlight European quality schemes such as PDO, PGI and DOCG, offering accessible insights, pairing ideas and culinary suggestions.
Two sessions focus on Italian salumi — both cured and cooked — presenting their origins, production traditions and versatile uses in recipes and pairings. The third webinar is dedicated to Roero DOCG wines, guiding viewers through the territory, grape varieties and the five styles that define this historic Piedmontese appellation.
Hosted by chef, instructor and sommelier Dana Beninati, the series translates technical knowledge into engaging, easy-to-follow content that reflects the campaign’s edutainment approach.
The webinars offer a flexible and engaging way to discover the values, heritage and certified quality behind European wines and deli meats — anytime, anywhere.
