Sip and Savor: the taste of Europe arrives in the USA and Canada

The three-year EU-funded campaign Sip and Savor: Pairing European Wines and Deli Meat has officially launched, bringing the excellence of European food and wine to North America. Through a rich calendar of events, tastings, masterclasses, and digital content, the campaign promotes the values of quality, sustainability, and culture embodied by Roero DOCG wines and traditional Italian cured meats.