New York marked a key milestone in the international rollout of Sip and Savor. Last week, the project brought together trade professionals, media and influencers for two exclusive events designed to combine education, tasting and immersive storytelling in one of the world’s most influential food and wine markets.
The first appointment took place on February 2 at Manhatta, one of New York’s most iconic venues overlooking the Financial District, with a masterclass dedicated to trade professionals entitled Sip & Slice: Roero Wines and Charcuterie Pairing from Europe. The session was led by Jeff Porter, Wine Enthusiast’s Writer at Large and Northern Italy Reviewer, together with representatives from the Istituto Valorizzazione Salumi Italiani (IVSI) from the Consorzio Tutela Roero.
On February 3, Sip and Savor continued its New York program with an evening press event at Bottino, a landmark Italian restaurant in the city. Dedicated to media and influencers, the event featured Ray Isle, Executive Wine Editor of Food & Wine, and Dana Beninati, chef and sommelier. The evening opened with a cocktail reception and continued with a seated dinner built around a bespoke menu designed to express the versatility of Italian deli meats and their natural affinity with Roero DOCG wines.
Across the two New York appointments, Sip and Savor welcomed a total of 60 guests, confirming strong interest from both the professional trade and the media community. Together, the two events reinforced Sip and Savor’s educational and experiential approach, positioning Roero wines and Italian charcuterie as complementary expressions of European quality, tradition and contemporary lifestyle in one of the world’s most influential food and wine markets.
