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    • Consorzio Tutela Roero
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Sip and Savor Debuts in NY City with an Immersive Celebration of European Wines and Deli Meats

February 9, 2026
N ew York marked a key milestone in the international rollout of Sip and Savor. Last week, the project brought together trade professionals, media and influencers for two exclusive events…

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Discover our New Series of Short Videos Showcasing European Excellence

January 20, 2026
S ip and Savor expands its digital storytelling with the launch of ten short videos designed to bring North American audiences closer to the heritage, expertise and contemporary appeal of…

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Sip and Savor Celebrates a Successful Week of Events in San Diego

January 20, 2026
S an Diego hosted a dynamic and highly successful week of activities for Sip and Savor: Pairing European Wines and Deli Meats, the European promotional project dedicated to Roero DOCG…

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Meet us at Winter Fancy Faire 2026 –  Booth 1006

December 29, 2025
S ip and Savor is pleased to announce its participation in Winter Fancy Faire, the new annual event organized by the Specialty Food Association, taking place in San Diego from…

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Sip and Savor launches its first Christmas Menu: a curated pairing experience celebrating European wines and deli meats

December 4, 2025
S ip and Savor unveils its first Christmas Menu, a festive collection of food and wine pairings dedicated to showcasing the natural harmony between Roero DOCG wines and Europe’s finest…

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Download the new Sip and Savor Authenticity Guide and discover the 5 steps to recognise original European products

November 24, 2025
S ip and Savor has released a new guide designed to help consumers, professionals, and enthusiasts navigate the world of European quality. It offers practical support to understand why choosing…

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Sip and Savor brings Roero wines and Italian deli meats to Canada this October

October 14, 2025
T his October, Sip and Savor: Pairing European Wines and Deli Meats brings a month-long program of events, tastings, and masterclasses to Montréal, Toronto, and Québec City. The campaign, co-funded…

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The first event of the campaign kicks off: U.S. journalists to discover Roero

August 6, 2025
F rom September 8 to 12, 2025, ten U.S. journalists will take part in the first official event of the Sip and Savor campaign: an exclusive press trip to the heart of…

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Sip and Savor: the taste of Europe arrives in the USA and Canada

July 18, 2025
T he three-year EU-funded campaign Sip and Savor: Pairing European Wines and Deli Meat has officially launched, bringing the excellence of European food and wine to North America. Through a rich calendar…

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Recent Posts
The many expressions of Roero DOCG at TEXSOM
Operators
September 1, 2026
The many expressions of Roero DOCG at TEXSOM
The campaign heads to TEXSOM 2026 with Roero DOCG wines
Operators
July 29, 2026
The campaign heads to TEXSOM 2026 with Roero DOCG wines
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.