Following a successful first year of activities across the United States and Canada, Sip and Savor enters its second year with an expanded program of initiatives designed to further strengthen awareness and appreciation of Roero DOCG wines and European deli meats in North America.
Building on the strong foundations established in its first year, the EU co-funded campaign will continue to integrate trade engagement, media relations, professional training and digital communication, reinforcing its role as a dynamic platform connecting European producers with North American professionals and consumers.
