{"id":21362,"date":"2022-06-23T11:15:34","date_gmt":"2022-06-23T15:15:34","guid":{"rendered":"https:\/\/sipsavor.eu\/project\/"},"modified":"2025-09-04T03:56:40","modified_gmt":"2025-09-04T07:56:40","slug":"project","status":"publish","type":"page","link":"https:\/\/sipsavor.eu\/en-CA\/project\/","title":{"rendered":"Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21362\" class=\"elementor elementor-21362 elementor-18041\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78eb212 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"78eb212\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97365a4 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"97365a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af93b70 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"af93b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a1e1db elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"13a1e1db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5288dcf0 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"5288dcf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e28a7e5 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e28a7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1240\" height=\"1754\" src=\"https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en.jpg\" class=\"attachment-full size-full wp-image-22000\" alt=\"\" srcset=\"https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en.jpg 1240w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-212x300.jpg 212w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-724x1024.jpg 724w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-768x1086.jpg 768w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-1086x1536.jpg 1086w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-370x523.jpg 370w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-840x1188.jpg 840w, https:\/\/sipsavor.eu\/wp-content\/uploads\/2025\/09\/Visual_SIP_and_SAVOR_en-410x580.jpg 410w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4671f773 sc_inner_width_1_2 sc-mobile_inner_width_none sc-tablet_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4671f773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be95496 sc_height_huge sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"1be95496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5f540 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"37d5f540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d8614 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"b4d8614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sip and Savor: pairing wines and deli meats to discover European quality and reliability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b28eefd sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"6b28eefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afe53bd sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1afe53bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>&#8220;Sip and Savor: Pairing European Wines and Deli Meats&#8221;<\/strong> project was born from the collaboration between <a href=\"https:\/\/www.consorziodelroero.it\/en\/\"><strong>Consorzio Tutela Roero,<\/strong><\/a> the project leader, and the <a href=\"https:\/\/www.salumi-italiani.it\/en\/\"><strong>Istituto Valorizzazione Salumi Italiani (IVSI).<\/strong><\/a> Co-financed by the European Union under Reg. (EU) 1144\/2014, it was selected among the best initiatives to promote EU agri-food products in the United States and Canadian markets for the period 2025\u20132028.<\/p><p>&#8220;Sip and Savor&#8221; is an invitation to slow down and enjoy complete food and wine experiences, where every taste becomes a moment of mindful pleasure and discovery of new flavors. It&#8217;s a chance to highlight the uniqueness of European products, each with its own identity and story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d43498f sc_height_huge sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4d43498f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"trx_addons_has_bg_text elementor-section elementor-top-section elementor-element elementor-element-d6a0810 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-bg-text=\"{&quot;bg_text&quot;:&quot;SIP AND SAVOR&quot;,&quot;bg_text_effect&quot;:&quot;none&quot;,&quot;bg_text_overlay&quot;:{&quot;url&quot;:&quot;&quot;},&quot;bg_text_left&quot;:{&quot;size&quot;:&quot;&quot;,&quot;unit&quot;:&quot;%&quot;},&quot;bg_text_top&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;bg_text_z_index&quot;:{&quot;size&quot;:&quot;0&quot;,&quot;unit&quot;:&quot;px&quot;},&quot;bg_text_marquee&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;bg_text_marquee_hover&quot;:&quot;&quot;,&quot;bg_text_marquee_margin&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:51,&quot;sizes&quot;:[]},&quot;bg_text_reverse&quot;:0,&quot;bg_text_accelerate&quot;:0,&quot;bg_text_delimiter_icon&quot;:&quot;&quot;,&quot;bg_text_delimiter_image&quot;:&quot;&quot;,&quot;bg_text_delimiter_svg&quot;:&quot;&quot;,&quot;bg_text_delimiter_rotation&quot;:0}\" data-id=\"d6a0810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63d6539 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"63d6539\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22faee0 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"22faee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project values<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbe806 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5bbe806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Food safety, sustainability, quality, authenticity and transparency<\/strong>: these are the key values of European agri-food excellence. Each product in the project complies with strict quality standards, with supply chains that adopt sustainable practices and express a strong connection to their place of origin. Behind every flavor is a living tradition, renewed every day, combining <strong>ancient knowledge<\/strong> and <strong>innovation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c8fb08 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4c8fb08\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49cadbc sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"49cadbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d23de sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f5d23de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project has a dual objective: <strong>to increase awareness and appreciation<\/strong> of European wines and deli meats in North American markets, and <strong>to strengthen their competitiveness<\/strong> through targeted promotion and communication activities. By combining wine and food from Europe, \u201cSip and Savor\u201d aims to inspire trust in the products featured in the campaign, enhancing their <strong>authenticity, quality and versatility<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-85ca6af sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"85ca6af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9b427 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"3e9b427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our target audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2459273 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2459273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication initiatives are primarily aimed at three target groups: <strong>industry professionals<\/strong> (importers, distributors, sommeliers, chefs), <strong>journalists and content creators and Generation X consumers<\/strong>. Each group will be offered tailor-made experiences: exclusive events, wine and food pairing tastings, masterclasses, study trips and engaging digital campaigns. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be8ff05 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"be8ff05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac50eea sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ac50eea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d2815 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e8d2815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad411ad sc_height_large sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"ad411ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3078bd sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"f3078bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><span class=\"sc_item_subtitle sc_title_subtitle sc_align_center sc_item_subtitle_above sc_item_title_style_default sc_item_subtitle_with_custom_color trx_addons_inline_570216023\">PAIRING WITH TASTE<\/span><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag trx_addons_inline_534235928 sc_typed\"\n\t\t\t><span class=\"sc_item_title_text\">We invite you to slow down, sip and savor: this is a sensory journey through European wines and deli meats, where each pairing tells a story of authenticity, tradition and <u><span class=\"sc_typed_entry trx_addons_inline_652878147\" data-strings=\"[&quot;innovation&quot;,&quot;conviviality&quot;,&quot;discovery&quot;]\" data-loop=\"1\" data-cursor=\"0\" data-cursor-char=\"_\" data-speed=\"6\" data-delay=\"1\">innovation<\/span><\/u>.<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b2862 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"05b2862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773504b sc_height_large sc_fly_static elementor-widget 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Savor: pairing wines and deli meats to discover European quality and reliability The &#8220;Sip and Savor: Pairing European Wines and Deli Meats&#8221; project was born from the collaboration&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21362","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project - Sip and Savor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sipsavor.eu\/en-CA\/project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project - Sip and 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