Roero opened its doors to a group of US wine writers and specialised wine communicators for an in-depth exploration of the denomination and the territory that shapes its identity. The five-day study trip brought together contributors to established wine publications and independent platforms, including Cheers Magazine, Wine Review Online, Azure Road and Wine Predator.
From 22 to 26 September, the programme took participants across the Roero production area, combining winery visits, guided tastings and direct exchanges with producers. A dedicated technical tasting at the Consorzio Tutela Roero offered participants the opportunity to taste 25 wines spanning the different expressions of the denomination.
The journey extended beyond wine to offer a broader perspective on the agricultural and gastronomic identity of Roero.
Bringing US wine communicators directly to the production area offered an opportunity to present Roero DOCG within the context in which it is produced, creating a deeper understanding of the relationship between its wines and their place of origin.
