Consumers

Following a successful first year of activities across the United States and Canada, Sip and Savor enters its second year with an expanded program of initiatives designed to further strengthen awareness and appreciation of Roero DOCG wines and European deli meats in North America. Building on the strong foundations established in its first year, the…

O ne year after its official launch in North America, Sip and Savor: Pairing European Wines and Deli Meats marks the successful completion of its first year of activities across the United States and Canada, consolidating its position as a dynamic educational and promotional platform. Throughout its first year, the EU co-funded campaign implemented a…

N ew York marked a key milestone in the international rollout of Sip and Savor. Last week, the project brought together trade professionals, media and influencers for two exclusive events designed to combine education, tasting and immersive storytelling in one of the world’s most influential food and wine markets. The first appointment took place on…

S an Diego hosted a dynamic and highly successful week of activities for Sip and Savor: Pairing European Wines and Deli Meats, the European promotional project dedicated to Roero DOCG wines and Italian deli meats. Through educational sessions, trade fair participation and experiential dining, the initiative engaged food and wine professionals, media representatives and influencers,…

S ip and Savor has released a new guide designed to help consumers, professionals, and enthusiasts navigate the world of European quality. It offers practical support to understand why choosing certified products matters and how to correctly identify authentic wines and deli meats. The guide is free to download here.

T his October, Sip and Savor: Pairing European Wines and Deli Meats brings a month-long program of events, tastings, and masterclasses to Montréal, Toronto, and Québec City. The campaign, co-funded by the European Union, will showcase the elegance of Roero DOCG wines and the rich tradition of Italian deli meats through exclusive press events, consumer…

F rom September 8 to 12, 2025, ten U.S. journalists will take part in the first official event of the Sip and Savor campaign: an exclusive press trip to the heart of the Roero. The experience offers a deep dive into one of Italy’s most fascinating wine regions, with visits to vineyards, wineries, and local producers, all…

T he three-year EU-funded campaign Sip and Savor: Pairing European Wines and Deli Meat has officially launched, bringing the excellence of European food and wine to North America. Through a rich calendar of events, tastings, masterclasses, and digital content, the campaign promotes the values of quality, sustainability, and culture embodied by Roero DOCG wines and traditional Italian…